On January 18th, Rochester residents will be celebrating the upcoming Super Bowl in style.
Pepsi will be sponsoring the town's own halftime show, featuring Nico
and Vinz, a Norwegian country-rock duo. The free concert will take place
downtown at the corner of East Avenue & Chestnut Street at 6 p.m.
But that's not all. Pepsi looks forward to building excitement for
the event by placing vending machines throughout the town. Residents will
have the chance to win VIP passes or meet and greets. A mobile Hype Squad
will also be rolling through town, which is sure to heighten the anticipation.
Rochester was the winner of Pepsi's 'Hype Your Hometown' contest,
which encouraged residents to submit photos of their hometown pride while
incorporating Pepsi products.
Several lucky fans residing in Rochester also look forward to cheering
on their favorite football team live at the Super Bowl on February 1st. Those who won tickets through the Pepsi contest are undoubtedly thrilled
to be attending the Pepsi Super Bowl XLIX Halftime Show in Arizona starring
When asked about her thoughts on the big day, Rochester's Mayor shared
how excited she is that their town won the contest. She anticipates joining
with individuals all throughout Rochester on January 18th to celebrate the concert.
Have fun, but keep yourself safe!
While this will certainly be a great celebration to hype up the approaching
Super Bowl, it is important to stay safe on the big day. No matter how
much fun you're having, make a plan that keeps you off the roads if
you've been drinking. Police officers will likely be out in full force
looking for DWI offenders.
Choosing a designated driver, limiting yourself to just one drink, or taking
public transportation are all excellent ways to prevent encounters with
law enforcement. So this Sunday, enjoy celebrating your hometown and keep
yourself safe while doing it!